
Risk10 min read
Agency Client Concentration Risk
How independent agencies measure client concentration, set safe revenue thresholds, and reduce fragility without panicking healthy accounts.
Insurance, client contracts, concentration risk, and the quiet operational exposures that make small marketing and creative agencies fragile.

How independent agencies measure client concentration, set safe revenue thresholds, and reduce fragility without panicking healthy accounts.

An agency operational risk checklist: single points of failure, concentration, handoffs, access, and a 20-minute monthly review that keeps exposures visible.