Agency tools that earn their place

Tools should make a small agency easier to run. Many do the opposite: another wiki nobody maintains, another automation nobody trusts, another AI seat the team abandons after two weeks.

Erika reviews software against limited admin time, uneven cash flow, and client work that cannot wait for a complicated rollout. The question is not “what is popular?” It is “will a team of five actually keep this current?”

Start with the AI stack if that is where budget pressure is rising, then compare the products that support operations and money. Pipeline hygiene for client relationships lives in Clients.