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Figma

Default creative collaboration layer for modern studios. Treat file hygiene and permissions as part of delivery quality.

By FigmaRated 5/5Best for: Design-led marketing and creative teams.

Figma is the default collaboration layer for many design-led marketing and creative teams. Erika’s interest is not whether it is a good design tool. It is. The interest is whether file hygiene and permissions are treated as part of delivery quality.

Why this is an operations issue

A client file that only one designer can find, or a prototype still owned by a freelancer’s personal account, is operational risk. Access management belongs in onboarding and offboarding, not in a panic when someone leaves.

The independent agency operating system is where those access rules should live. Asana can point at the live file; it should not be the file.

What to standardise

Standardise naming, who owns the master file, who can share with the client, and what happens at the end of a project. That is quality control, not bureaucracy.

If the studio is still allergic to process, this is one of the few places process is visible to the client. Treat it accordingly. More on this topic: Tools and Operations.

Visit Figma ↗

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Erika

Erika writes practical guidance for independent marketing and creative agencies, with a focus on healthier operations, stronger margins and sustainable growth.

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