Risk
Agency Client Concentration Risk
How independent agencies measure client concentration, set safe revenue thresholds, and reduce fragility without panicking healthy accounts.
10 min read
The Erika Marketing
The Business
of Marketing
& Creative Agencies.
Practical advice on operations, money, clients, tools and growth for independent marketing and creative agencies.
Latest insights
Clients
When to Resign an Agency Client
When to resign an agency client: decision criteria, two correction attempts, a clean exit sequence, and how to protect reputation — not a vent piece.
11 min read
Growth
Agency Client Acquisition Economics
Agency client acquisition economics explained: calculate CAC, connect it to client lifetime value, pitch win rate and payback, and build a healthier growth system.
6 min read
Operations
Hidden Cost of Bad Agency Operations
Bad agency operations quietly destroy margin. See the most common leaks in scope, capacity, handoffs, reporting, tools, billing and project visibility—and how to fix them.
5 min read
Featured guide
The independent agency operating system
A practical framework for running clients, projects, finances and growth without turning your agency into corporate bureaucracy.
Read the guideSix chapters. Read in any order.
What Erika writes about
All topics- Operations
- Systems, processes, client delivery and team structure.
- Money
- Pricing, margins, cash flow and agency economics.
- Growth
- Sales, positioning, hiring and sustainable expansion.
- Clients
- Onboarding, retention, qualification and account health.
- Risk
- Insurance, contracts and operational fragility.
- Tools
- Software and services that actually make running an agency easier.
Things Erika recommends
A curated directory of books and tools that can help small agencies operate better — each with a rating and review.
Reading list
Operations, finance and growth titles Erika keeps recommending to independent agency owners.
Browse booksStudio stack
Project, finance and CRM tools reviewed for small creative and marketing teams.
Browse toolsRated picks
Every entry includes a score and a short review against the realities of running a small agency.
Browse resourcesAbout Erika
Better business thinking for independent agencies.
Erika helps independent marketing and creative agencies build stronger, more profitable businesses.
Clear guidance on operations, pricing, cash flow, client delivery, tools and sustainable growth—written for people doing the work.
No inflated jargon or endless software lists. Just practical ideas you can understand quickly and put to work.
Erika Notes
Useful thinking for agency owners.
One thoughtful email on running a better agency. No noise.