Growth resources.

Books and tools Erika recommends for growth in a small agency.

3 resources

This Is Marketing

Seth Godin

Useful for agency positioning when the work is strong but the story is fuzzy. High signal on empathy and smallest viable audience.

Best for: Owners rewriting their offer and niche.

Built to Sell

John Warrillow

Forces productised thinking even if you never sell the agency. Excellent on founder dependence and repeatable offers.

Best for: Owner-operators stuck as the bottleneck.

Company of One

Paul Jarvis

Permission to stay small and profitable. Especially relevant for boutique studios that confuse headcount with progress.

Best for: Agencies choosing depth over scale.